Love on the Lifeline

A Valentines day special following the story of Kirstie Tantock could be broadcasted on '4ward'. Kirstie is a young girl who had Cystic Fibrosis and desperately needed a lung transplant in order to live, she even got married whilst on the waiting list. She fought all the way til the last minute when she eventually got the transplant she needed. This program can follow her progress since the operation, based on interviews with her and her family and husband to find out what their life is like now she is better.

Scare Fest Campaign - Halloween 2012

For Halloween a series of programs could be broadcasted by 4ward about the very real, very scary yet very interesting true stories of famous serial killers. Below are the images that I have created showing what these advertisements would look like, I think that the close up 'mug shots' make them seem more intense and fit in well with the 'Scare Fest' theme.

Richard Chase - The Vampire of Sacramento.

Chase drank the blood and ate the remains of his victims - he was at large in 1977-1978.

 Myra Hindley.

Killed and sexually assaulted children with Ian Brady, in 1960's Manchester.

9/11: In Loving Memory

I have created another Poster using the same consistent style in Photoshop. This one is for a 9/11 two part series that could run in September, starting on the 4th September then ending a week later on September 11th, and the 11 year anniversary of the disaster. This show could feature accounts from the families of the heroes who's lives were taken, stories of the firemen/police that were there on the fateful day but also information about plans to rebuild on Ground Zero.

 

These images could also be used as Billboard advertisements to increase awareness of the new programs and '4ward' itself to citizens who could catch a glimpse of it whilst passing by.

Titanic Season - Poster

After thinking about possible themes for Seasonal programs, I have used Photoshop to create a poster advertisement for 4ward's Titanic Season that could start on 4th April (10 days before its 100th Anniversary) and show a range of programs including Interviews with the stars of the 1997 Blockbuster, Leonardo DiCaprio, Kate Winslet and even Director James Cameron. There could also be an episode telling the accounts of people who survived the Titanic, and another episode of factual information about the Ship and also video footage from Submersiles visiting the wreck. The episodes could come to a climax on April 14th 2012, EXACTLY 100 years on from the disaster.

 

The logo should always be positioned in the top right hand corner for poster advertisements, then a black banner should be positioned at the bottom with white text in the foreground in front of it. The program name should always be bold, whereas the date should be standard text - the font for this text is Helvetica Neue and the size is 22pt. I have incorporated the multi-colored squares into the poster by using them as a bottom border - all of these features should be the same within all poster design in order to keep a consistent and flowing style throughout the Advertising campaign.

4ward Over 60's Channel TV/Internet Ident

Using Flash I have created a short Ident for my new channel, 4ward. My idea behind it was to take the game Tetris and include the logo into it somehow, the theory being that games are only played by the 'younger generation' but supporting the concept of my Channel which I have explained previously that Over 60's can 'move forward' into 'the now' by watching this TV channel. I used motion tweens and altered opacity settings to achieve the 'fade in, fade out' effect. I made sure that the timing of this was right, giving the objects/text just enough time to reach the bottom, stay on screen a bit then fade out allowing the 4ward logo to stand out alone. I then brought in the slogan 'Don't get stuck in the past, move 4ward' with the same 'fade in, fade out' effect. I believe although that this is a short Ident that it could convey the message quickly yet effectively.

 

If  I were to edit this Ident I would purchase an MP3 file of the 'Tetris' game sound effects to attach to it, then also maybe add a 'Game Over' soundtrack. I could not find any appropriate free sound effects though so I left it how it is.

D&AD Intro: Over 60's Channel, 4ward.

I have decided to do the Channel 4 brief for D&AD (to create a new channel for an Over 60's audience), I thought it sounded quite interesting but challenging at the same time to get the right balance of what they wanted (an intelectual channel that is not patronising to this age group).

First I did a brainstorm to try and generate some ideas for the new Channel's name, this is shown below:

The names I thought of were:

- 460°

- Fast Fourward

- 4ward

I then went on to do a few sketches of possible ideas for a logo, these are shown below:

I finally decided to stick with the name '4ward', after doing so I used computer software such as Illustrator to create a logo. In my mind I wanted it to be bright and colourful, also maybe using different shapes within the logo. I also wanted to use the 'fast forward' symbol (the two arrows) within my logo. Below is my final logo, and some information about the Channel, explaining my thoughts at the time.

Advertising Presentation: Reasons to Advertise.

This is the title I have been given for my presentation for Paul - 'Reasons to Advertise'. I created a Powerpoint showing the topic I have researched, I found it very interesting and I feel that it has given me a clearer mind for our current D&AD project. I now realise how crucial advertising is for a company, and how it can affect their brand name.