My final 'Mode' logo

Below is my finished logo:

I have then tried it in diferent colours, these colours shall be the only variaties of it that will be used, I will further explain this in my Corporate Identity Manual...

I have also done an 'inverse' version of my logo, therefore black background and white text...

Logo Ideas

Above are 2 of my initial Ideas for a High Street Fashion/Clothing Store, something similar to current names such as Topshop, New Look and River Island. Both concepts are monotone yet completely different, I believe that my first idea was the best therefore I choose to develop this one further into the finished marque.

Colour Theory: The Colour Wheel.

Colour Theory:

The basic theories behind colours are the different types of colours, and how they are made. The colour wheel below shows each different colour in its own category.

Primary colours, Red, Blue and Yellow cannot be created by combining any other colours.
Secondary colours are what is created when you combine two Primary colours.
Tertiary colours are a mixture of Primary and Secondary colours.

There are also Complimentary colours, which are colours that should work well together. Although not shown under a category on the colour wheel, these all colours that are opposite eachother. For example: Red and Green or Yellow and Violet.


Tints, Hues and Shades:

Colour is a general term, this includes White and Gray. Black is a technically a lacking of colour.


Hues are the purest and brightest forms of the colours displayed on the wheel. Tints, sometimes known as 'Pastels' are colours with White added, therefore diluting them down and making them a lot more 'easy on the eyes'. 'Pastel' colours are a popular choice that are used for such things as decorating childrens' room's (sometimes referred to as baby pink, baby blue).
Shades are in theory the opposite of what a Tint accomplishes, they are created by adding black to any colour - therefore darkening it and making it appear a lot 'grungier' looking.

Tones are a combination of both Tints and Shades, this is when Black and White are both added to a colour therefore 'greying it down'.