I have then tried it in diferent colours, these colours shall be the only variaties of it that will be used, I will further explain this in my Corporate Identity Manual...
I have also done an 'inverse' version of my logo, therefore black background and white text...
Sheffield Doc/Fest Branding
A vector image I've been working on in illustrator which can be featured on Festival program or posters/ad shells etc.
This ideas was first a hand drawn sketch of mine, I then scanned it into my laptop and started adding the outline to it in Illustrator. I tried to use different line weights in order to show the different parts of the sketch and also to show which objects were closer than others.
Doc Fest logo development:
From initial sketches and ideas,
To my final logo, I decided to keep it very simple therefore the artwork within the campaign could be more detailed. The logo has two elements, SDF the initials of Sheffield Doc/Fest and the year '12 for 2012 which allows it to stand out from the previous years that this Festival has been around for.
Font: Arial
Style: Regular
Main color: Black
Element color: Pantone 214 EC
Each letter should join the letter below it at a certain point, below I will show the guidelines for this.
Here is a typographic image I have been working on in Photoshop. The idea was to have loads of words that all together describe what a documentary is, AND what the Festival is itself. By using different fonts and sizes I thought this gave it a good eclectic visual appeal and by doing this I made some words stand out more than others.
I used a gradient/texture effect on the background to achieve the 'gritty' effect, and made a light source in the middle, meaning the lightest point is behind the text.
Through different stages:
Through different stages:
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